About Us

At The JLB Group, we believe training should never be boring.

Founded by two friends with over a decade of combined experience in the UK’s retail and hospitality sectors, we saw first-hand how traditional training, hours of passive listening and dry presentations, wasn’t cutting it. We knew there had to be a better way.

That’s why we created The JLB Group, to deliver training that’s interactive, engaging, and truly transformative. Our sessions reflect who we are fun, passionate, motivated, honest, and always approachable. We don’t just talk at people; we involve them. We create experiences that inspire action, build confidence, and leave a lasting impact.

Whether you’re developing leaders, improving customer service, or building a stronger team culture, The JLB Group is here to energise and elevate your people with training that actually works.